Tint a Car is Australia’s largest and most trusted tinting brand, delivering expert solutions in automotive and building window film for nearly 50 years. Renowned for innovation, quality, and nationwide service, Tint a Car offers industry-leading products like Octane, Spectre, and Black Panther which are designed to meet the needs of Australian drivers.
As the market becomes increasingly competitive, Tint a Car needed a cohesive national digital marketing strategy that could uphold their position as Australia’s leading tinting brand. The challenge lay in achieving this while also maintaining a low cost-per-acquisition (CPA) for leads at the local franchisee level, ensuring strong results for individual stores without compromising national brand performance.
Bliss implemented an integrated digital marketing strategy that combined Paid Search, Performance Max, Organic Search, UX and CRO, and Local campaigns. This dual approach, of balancing national brand awareness with hyper-local targeting, successfully drives consistent, high-quality leads across the franchise network.
Ongoing UX audits and CRO testing further enhance website performance, ensuring Tint a Car retains its market-leading position while achieving a strong, efficient CPA.
Bliss also provides in-depth custom tracking with dashboards, reporting on franchise dedicated pages, complete engagement and conversions, all broken down by campaigns and audiences.