Haymes Paint is Australia’s largest independently-owned paint manufacturer, proudly Australian made and operated since 1935. Still headquartered in Ballarat where it all began, Haymes remains family-run and committed to crafting premium-quality paints trusted by professionals and homeowners nationwide.
Despite its strong heritage and reputation, Haymes Paint faced the challenge of increasing brand preference on a national scale. To support its growth across ecommerce, resellers, and branded stockists, the business needed to amplify visibility and awareness to attract new retail and trade customers and strengthen loyalty among existing ones.
To address the brand preference challenge, Bliss implemented an integrated multichannel digital marketing strategy using a mix of Search (Organic, Paid + AI), Display, Video, Performance Max, Shopping, Multimedia, Technical SEO, Local search, UX and CRO enhancements.
We help to ensure consistent, strategic brand messaging across Google, YouTube, social media, and ecommerce platforms. This consistent messaging effectively engages both residential customers and trade professionals across Australia.
Despite competing with global paint brands, Haymes Paint ranks in the top three for share of voice in AI search platforms (Google AI Mode, ChatGPT, Perplexity, and Gemini). This performance demonstrates significant authority and trust, with Haymes Paint regularly cited in answers to non-branded queries about paint, colour advice, and surface preparation.
All of Haymes Paint’s digital marketing performance reflects the strength of content quality, technical structure, and relevance that Bliss has helped to establish. From ad hoc promo tracking to customised reporting for store listings, we continue to support Haymes Paint’s technical marketing and multichannel strategy to ensure performance is not only sustained, but scalable.
Have been a client of Bliss for over 3 years and they've been consistently brilliant to work with. A great team, always responsive, helpful and across the latest changes in digital marketing. Would not hesitate to recommend them!
Sean BolgereCommerce Manager