The Bendigo Region, nestled in Victoria’s historic gold rush belt, encompasses vibrant centres like Bendigo, Castlemaine, Maldon, Maryborough, Heathcote, and the Loddon Valley. Renowned for its rich heritage and thriving arts scene — including the acclaimed Bendigo Art Gallery and other Bendigo venues and events — Bendigo has a growing reputation for food, wine, and cultural tourism which blends historic charm with contemporary creativity.
Despite ongoing investment in Paid Search, Display, Video, and Performance Max campaigns, the regional tourism body faces increasing competition from other destinations and changing travel behaviours amongst Victorian prospects. The challenge lies in refining digital marketing strategies to more effectively capture attention, drive engagement, and convert interest into visitation across Bendigo and its surrounding regions.
Bliss design and execute highly targeted paid search campaigns tailored to key tourism drivers such as local festivals, cultural events, and major art exhibitions. By leveraging seasonal interest and event-specific keywords, these campaigns attract high-interest visitors from Melbourne and beyond, increasing attendance and boosting regional visibility during critical tourism periods.
We also conduct digital marketing workshops with the Bendigo tourism team, equipping them with the knowledge and tools to navigate the evolving digital landscape. These sessions focus on aligning campaign goals with audience behaviours, interpreting performance data, and empowering the team to make informed decisions that support long-term regional growth.
Bliss also provides in-depth custom tracking with dashboards, reporting on operator based listings and their main point of conversion. All these points are used for measuring ROI, audience optimisation and remarketing.
The team is super helpful and easy to deal with. Very flexible with their approach and always deliver great result. Great communication and have heaps of experience. They are always happy to share their knowledge and I have learned so much from them. Highly recommend checking them out.
Izabelle SoDigital Marketing Officer