Bendigo is one of the jewels of Victoria’s gold rush belt and the fourth largest city in the state. Tourism is a major contributor to the region’s economy, and it has become a destination for food and wine, creative arts, heritage and culture.

For over five years, the regional tourism authority has engaged Bliss to run a series of visual and search campaigns to attract more Melbourne visitors to the Bendigo region.

We have also run workshops for the Bendigo tourism team to help them understand and harness the power of digital marketing in driving growth and attracting more visitors to the region.