Digital + Expertise =
Performance Growth
Digital platforms give us unprecedented access to data on customer behaviour and industry trends. But the real value lies in knowing how to interpret and use the data.
Constant monitoring and analysis give us the insights to find every opportunity to optimise campaign performance and give you the edge over competing brands.
Digital Strategy
Are you getting the most out of every dollar you invest in digital marketing? If you’re not converting, it’s not an investment; it’s just an expense.
Digital strategy is about knowing how much money to allocate to each campaign and in which channels in order to achieve a projected outcome. It shouldn’t be a guessing game, nor should it be a set formula. What works for one brand won’t necessarily work for another in the same category.
A Bliss Digital Strategy is comprehensive, insightful and measurable. It is driven by your objectives and shaped by a deep understanding of your company and the categories in which you operate. It combines hard and soft data about consumer behaviour, and more than 20 years of experience working with brands across almost every category.
A strategy is another word for a plan. You state the destination, and we’ll get you there. The campaigns we use could include:
Owned Media
Smart content on your website, socials and other digital assets will get your brand and message in front of more customers. And by smart, we mean using the data on search behaviour to determine the best words and visuals that help to boost your visibility and search rankings.
The insights we glean from your data can help you make strategic content decisions that go beyond traditional SEO. We’ll help you fine-tune components on your owned media like website, Google Business Profiles, YouTube channel and videos and other digital content to optimise your organic digital footprint.
Note: SEO is not a cheap and easy strategy. While it offers lower ongoing costs compared to advertising, upfront investments are still required in the brand (including offline marketing). Further to this, costs have risen due to the much stricter standards for high-quality content.
Generating organic traffic demands original research, professional visual assets, high-quality writing, and SEO expertise. Implementing tighter SEO unit economics ensures realistic expectations and reduces volatility. Simply put, greater investment in SEO directly translates to a higher chance of ranking success. We can optimise your digital assets for:
- Organic Search
- Multimedia (Images + Video)
- Shopping (Google Merchant Centre)
- Maps (Google Business Profiles + Bing Places)
- Technical Performance
- User Experience (UX)
- Conversion-Rate Optimisation (CRO)
Paid Media
The advantage of Paid Media Marketing is it’s quick to employ, and the results are almost immediate.
The Bliss approach to the ongoing management of your paid campaigns is to stay focused on keeping the strategy aligned with your goals & objectives so your investments get the best possible returns.
We use audience signals & platform insights to refine campaigns. Bliss paid media management can include channel performance, budget allocation, creative and copy engagement & conversion, audience & location targeting, audience optimisation (including 1st party data), keyword optimisation, bidding optimisation, meetings with key stakeholders, market/competitor analysis and insights, and more!
We understand that objectives can change over time, so our hands-on approach ensures your campaigns are scalable and adaptive to market changes. The digital marketing channels we could use includes:
- Microsoft
- Meta (Facebook + Instagram)
- TikTok
- YouTube
- Spotify
Technical Performance
The quality of the data driving your digital marketing investments depends on whether you make the best use of the technology driving each platform. In other words, the technology works only if you know how to work the technology.
It’s astonishing how often our audits uncover basic set-up errors for brands that are so dependent on digital performance.
At its core, the Bliss agency is a team of technical specialists who understand how to optimise campaigns to meet the set objectives. Ensure you’re set up for success across:
- Tracking (Google Analytics 4, Google Tag Manager, Meta Pixels, and more)
- Consent (GDPR + CCPA)
- Data Science (BigQuery)
- Customer Relationship Management (CRM) integration (Hubspot, Zapier, etc.)
Web Asset Management
We’ll Keep your Website’s Engine Purring
A Bliss Web Asset Management package guarantees your website will be an efficient and effective brand asset that keeps up with the needs of your business and the expectations of your customers. Having your website maintained and supported by your digital marketing team makes sense. We can ensure your website structure, content, and settings are constantly evaluated and optimised for SEO, campaign performance, and analytical tracking. This reduces the administrative and time-consuming tasks associated with relying on external web development.
