Search
Are you maximising the return on your digital marketing investment? If your campaigns aren’t converting, you’re not investing – you’re spending. The cornerstone of an effective digital marketing strategy is knowing how much to allocate to each campaign and through which channels to achieve your desired outcomes. This approach is anything but a guessing game; it’s an expertly crafted plan tailored to your unique business needs.
Expertly Crafting Search Campaigns
Creating a successful search marketing strategy involves a deep understanding of the business DNA. We begin by understanding your brand’s mission, vision, and values. This foundational knowledge informs every aspect of our strategic planning process. We then analyse market trends, consumer behaviours, and competitive landscapes to ensure your campaigns are not only relevant but also impactful.
Understanding Your Objectives
Once the business DNA is understood, the first step in developing a search strategy is defining clear and measurable objectives. Whether your goal is to increase brand awareness, drive website traffic, generate leads, or boost sales, we tailor our approach to align with your KPIs. This targeted focus ensures that every aspect of your strategy is geared towards achieving tangible results.
Channel Selection and Budget Allocation
One of the critical decisions in digital marketing is selecting the right channels and determining how much budget to allocate to each. Bliss leverage our extensive experience and data-driven insights to identify the most effective platforms for your campaigns. Whether we allocate 80% of the budget to Google and 20% to Microsoft (Bing) or vice versa, we ensure your resources are optimally allocated to maximise ROI.
Search Campaigns: The Backbone of Digital Marketing
Search campaigns are a vital component of any digital marketing strategy. They provide a direct pathway to reach potential customers who are actively searching for products or services like yours. With precise targeting and compelling ad copy, search campaigns can drive highly qualified traffic to your website, leading to increased conversions and sales.
Keyword Research and Optimisation
Effective search campaigns start with thorough keyword research. We identify the most relevant and high-performing keywords for your business, ensuring your campaigns appear to users with the highest intent to convert. Our ongoing optimisation efforts ensure that your activity remains effective over time, adapting to changing market dynamics and consumer behaviours.
Ad Copy and Creative
Crafting compelling ad copy is an art form that we excel at. Our team of skilled copywriters creates persuasive, engaging ads that capture attention and drive action. By focusing on your unique selling points and addressing the needs and pain points of your target audience, we create ads that resonate and convert.
Bidding Strategies and Budget Management
Effective budget management is crucial for maximising the impact of your search campaigns. We employ machine-learning bidding strategies to ensure your ads achieve optimal placement at the lowest possible cost. By continuously monitoring and adjusting bids, these systems maximise your budget’s efficiency, delivering the best possible results for your investment.
Integrating Search Campaigns with Broader Digital Strategies
While search campaigns are powerful on their own, integrating them with broader digital marketing efforts can amplify their impact. We believe in a holistic approach that combines search campaigns with other tactics such as content marketing, social media advertising, and video marketing. This integrated strategy ensures a cohesive brand presence across multiple channels, enhancing overall effectiveness.
Content Marketing and SEO
Content marketing and search engine optimisation are the organic partner to search campaigns. By creating high-quality, relevant content that addresses the needs of your audience, we can improve your website’s organic search rankings. This, in turn, supports your paid search ads with higher quality scores and relevancy, thereby increasing performance.
Social Media Advertising
Social media marketing offers unique opportunities to engage with your audience and amplify your search campaigns. By creating targeted ads on platforms like Facebook, Instagram, and LinkedIn, we reach potential customers where they spend their time. These ads work in tandem with search campaigns, reinforcing your message and driving engagement (on the social platform or by prompting users to search).
Video Marketing
Video marketing remains one of the most effective ways to create awareness and lift search. By integrating search campaign data with video marketing efforts, we can help deliver personalised, timely messages that resonate with your audience. This approach ensures that users comprehend your value proposition and lead them to your website for conversion.
Measuring Success and Optimising for Continuous Improvement
A key aspect of any digital marketing strategy is measurement and optimisation. We believe in a data-driven approach that allows us to track performance and make informed adjustments. Our comprehensive analytics and reporting tools, such as Google Analytics 4 (GA4), provide insights into campaign performance, enabling us to fine-tune strategies for continuous improvement.
Analytics and Reporting
We provide live, detailed reporting via Looker Studio, to keep you informed about your campaign’s performance. From click-through rates (CTR) and auction insights, to cost per acquisition (CPA) and return on ad spend (ROAS), we provide the metrics that matter. These insights allow us to identify what’s working and what needs adjustment, ensuring your campaigns remain effective.
A/B Testing and Experimentation
Continuous improvement is achieved through ongoing testing and experimentation. We conduct A/B tests to compare different ad creatives, landing pages, and bidding strategies. This iterative process allows us to optimise your campaigns for maximum impact, ensuring you get the best possible return on your investment.
See Our Search Campaigns Performance
Our commitment to excellence and results has earned us the trust of clients across various industries. With over two decades of experience, we have developed a deep understanding of what works in digital marketing. Our expertise, combined with our dedication to achieving your business goals, makes us a trusted partner in many search marketing strategies.
Case Studies and Success Stories
We’re proud of the success we’ve achieved for our clients. Our case studies highlight our ability to deliver exceptional results. From franchisees to large organisations, we have helped brands achieve their search marketing objectives and drive growth.
Defence Health
Defence Health is the health insurance provider for people serving in the Australian Defence Services, their partners, family and colleagues. Bliss are Defence Health’s digital marketing agency for all paid Google activity across Search, Display and Video Ads.
Save The Children
Bliss was appointed by Australia’s largest children’s charity to take over all digital marketing activity with paid and organic campaigns across Google, YouTube, Facebook & Instagram.
Tint a Car
Australia’s largest and most recognised car and home tinting brand asked Bliss to develop a national SEM strategy to generate leads for local franchisees and manage all paid and organic SEO.
