Carbone Lawyers
Digital Strategy | SEO | Paid Search
This Melbourne-based firm with a proud 30-year history specialises in personal injury, commercial law, family law, estates and probate and class actions. Bliss Search was appointed as the marketing partner to relaunch the firm’s digital search presence.
Problem
Personal Injury Law firms rely heavily on constant lead generation through their website and social media channels. Bliss was tasked to build the firm’s digital search presence, improve organic search rankings and compete efficiently on key search terms.
Our Solution
- Website Menu restructuring to enhance organic SEO
- SEO Landing Pages
- Tactical social campaigns capturing leads from highly publicised events.
Result
- 13% Average conversion rate on non-branded search campaigns.
- Return on ad spend investment exceeding expectations in the first 12 months.
- Doubled the expected outcome within the first 6 months.
