Case study
Save the Children Australia is the nation’s leading child rights organisation, working to ensure every child can live, learn and stay safe. Part of the world’s largest independent organisation for children, Save the Children help children thrive through health, education, protection, and emergency response programs across Australia and in over 100 countries.
Save the Children Australia faces the ongoing challenge of securing consistent and sustainable funding to support its life-changing programs. To continue delivering vital services that protect children, provide education, health care, and emergency relief, the organisation must continually grow its base of singular and monthly donors who are equally committed to creating a safe and happy childhood for every child.
To help Save the Children Australia acquire new supporters and boost regular donations, Bliss implemented a blend of digital marketing solutions. This included donation-driven campaigns across Paid Search, Social Media, Video, Display, and Performance Max, supported by technical SEO, UX and CRO enhancements.
Keyword-optimised articles and compelling visual assets, such as donation-focused infographics, were developed to improve organic search visibility and deepen user engagement. These efforts directly supported improved conversion rates and measurable ROI for fundraising campaigns. Custom tracking was implemented to capture donation type and value across all channels, enabling sharper segmentation, more effective optimisation, and precision targeting.
Save the Children Australia leads the charity market in AI search share of voice, with citations across Google AI Mode, ChatGPT, Perplexity, and Gemini. Their brand appears earlier and more frequently in AI-generated responses to non-branded queries than competitors, helping drive top-of-funnel awareness and trust. This position is reinforced by consistently optimised, authoritative content and schema integration, ensuring the brand is surfaced prominently and positively when people turn to AI for answers related to child welfare, humanitarian aid, and donations.
We’ve worked with Bliss for close to four years now, they are fantastic at what they do and communicate every step of the way. Their expertise is phenomenal and they are completely invested in our success. From strategy planning, to campaign roll out to reporting, we are always impressed with what they turn around. They are attentive and always ensure everything is running smoothly. On top of that they are a friendly team that we could not imagine working without.
Save the Children Australia