KOR is a trusted industry leader in vacuum, drain cleaning, hydro excavation, and industrial sweeping solutions, operating since 2011 across Australia and New Zealand. Known for distributing world-class equipment from brands such as Cappellotto, Schwarze, and Gerotto, KOR combines innovation, advanced technology, and nationally accredited training to keep operations running for civil, industrial, and municipal sectors.
With increasing competition in the civil and industrial services markets, KOR required a cohesive digital marketing strategy that could amplify visibility for both national and local markets. Key challenges included showcasing a diverse equipment range, increasing conversions for both product enquiries and training enquiries, and ensuring high visibility for OEM brands, without compromising cost-per-lead efficiency.
Bliss implemented an integrated, performance-driven marketing strategy that unified Paid Search (including Performance Max), Organic Search (including Local SEO), and Multimedia content. The strategy was designed to deliver dual objectives: national brand authority and local engagement for service branches across Australia and New Zealand.
We built tailored campaigns to promote KOR’s high-value equipment categories (such as hydro excavation, vacuum loaders, and robotic solutions), as well as training programs under KOR Academy. Search traffic was directed to optimised landing pages made for conversion, with continuous UX testing and CRO refinements driving higher engagement and lead generation.
Original Equipment Manufacturer (OEM) Partner pages were prioritised for SEO, leveraging key brands like Cappellotto and Schwarze to improve search rankings and inbound lead flow. Local campaign extensions ensured each KOR regional office had visibility in relevant service-area searches too. YouTube channel and video optimisations, supported by ads campaigns, helped establish KOR as an authoritative voice and achieved millions of video videos.
Custom tracking and reporting dashboards were created, enabling detailed as well as executive-level reporting across product enquiries, service bookings, and training enquiries. The results continue to improve with consistent, high-quality leads while reinforcing KOR’s reputation for industry-leading equipment and training.
Bliss has been our trusted partner for over 2 years now, and their expertise in SEO & SEM has been invaluable to our company's online growth. Ryan, James, and Cory have consistently provided exceptional support, delivering insightful strategies that have driven tangible results for our business. Their dedication and knowledge have truly made a difference, and we look forward to continuing our successful collaboration with Bliss.
Madison DunnDigital Communications Officer