Visit Great Ocean Road is the official destination marketing platform of Great Ocean Road Regional Tourism (GORRT), the government-recognised authority responsible for promoting Australia’s most iconic coastal drive. Through strategic partnerships and visitor-focused campaigns, Visit Great Ocean Road showcases the diverse towns, natural wonders, and experiences that make the region Australia’s most visited tourism destination.
Despite being Australia’s most visited destination, Visit Great Ocean Road (VGOR) faced limitations in its digital reach and brand cohesion. Fragmented across multiple destination-specific domains with siloed marketing strategies, VGOR struggled to effectively promote the region as a unified tourism offering or amplify visibility for its local business partners in an increasingly competitive digital landscape.
To overcome fragmented digital strategies, Bliss partnered with Hype and Visit Great Ocean Road to consolidate their websites under a single, unified domain. This included the development of a centralised content hub supported by a multichannel digital strategy spanning Paid Search, Performance Max, Display, Video, Local, and Organic Search.
Through targeted blog content that includes local business promotion, UX reviews, CRO testing, and continuous optimisation, our strategies have strengthened brand presence, improved user engagement, and expanded the region’s international digital reach.
Bliss also provides in-depth custom tracking with dashboards, reporting on listings to see how people engage, all broken down by campaigns.