Billi specialises in instant filtered boiling, chilled & sparkling water systems for homes and commercial settings. Designed and manufactured in Melbourne, Billi lead the industry for quality, innovation and sustainability with eco-technology features and space-saving underbench designs that redefine modern hydration.
While Billi has long been a trusted leader in the commercial filtered water systems space, its recent expansion into the residential market faced a key challenge, being low visibility for home-focused searches. Despite offering a premium range of instant boiling, chilled and sparkling water systems for home use, consumer awareness was low, leaving Billi underrepresented in a competitive and search-driven residential market.
To elevate Billi’s presence in the residential market, Bliss developed a comprehensive digital marketing strategy that leverages Search (Organic, Paid + AI), Paid Social, UX and CRO, Technical SEO, Multimedia, and Performance Max campaigns.
Targeted landing pages were created around high-value keywords to drive organic traffic and sales, while ongoing UX improvements, CRO testing, and technical optimisation ensured peak website performance. Key digital assets including Billi’s Google Business Profile, YouTube channel, images, and backlink profile were optimised to boost visibility and engagement across all touchpoints.
As AI search grows as a critical visibility platform, Billi leads the category in share of voice across Google AI Mode, ChatGPT, Perplexity, and Gemini. This AI search brand visibility reflects the strategic focus on authoritative content, structured data, and consistent brand messaging. This strategy ensures Billi appears early, often, and in the right context when prospective customers turn to AI for product research.
Bliss continues to provide technical marketing support, including monitoring promotional performance, ensuring accurate and consistent tracking for new products, and staying responsive to website updates. This all helps to deliver reporting in both traditional and AI-driven discovery channels.
Bliss Agency has been working with Billi on a global level for the past five years, taking care of our paid media and SEO strategies in Australia, New Zealand, and the UK. The Bliss team is highly professional, always addressing any issues promptly, making recommendations, and being readily available to adjust our digital strategy. We highly recommend working with Bliss.
Valentina DoodyProduct Marketing Coordinator