Case study
Carbone Lawyers is a respected Victorian-based law firm specialising in personal injury, commercial law, family law, estates, and class actions. With a client-first approach and a commitment to justice, Carbone Lawyers has built a strong reputation for securing favourable outcomes while operating on a No Win, No Fee basis for most personal injury cases.
In the highly competitive legal sector, Carbone Lawyers needed a strong digital footprint to consistently attract new clients. Without an established online search presence, the firm struggled to compete effectively on high-value search terms, limiting its ability to generate leads through its website and social media platforms. Bliss was brought on board to build this presence from the ground up.
To drive lead generation and elevate Carbone Lawyers’ digital presence, Bliss implemented a comprehensive, multichannel strategy. This included targeted Paid Search and Performance Max campaigns to capture high-intent traffic, alongside BVOD and social campaigns on topical events to generate immediate engagement.
For an organic strategy, we restructured the website menu to improve user experience, deployed technical and local SEO enhancements, and developed optimised blog articles and service subpages aligned with key search opportunities. Complementing this, we focused on UX and CRO improvements to streamline user journeys and boost conversion rates across all digital touchpoints.
Plus we provide in-depth technical marketing from a tracking perspective, ad hoc campaigns, categorised tracking and working with 3rd party CRM platforms.
The Bliss team are experts at what they do - they have worked with our professional services firm for several years now, and have consistently produced strong results. There is open and transparent communication, they have a great team of staff, and are responsive to our needs. Would highly recommend.
Manny CarbonePartner