2020 has been a uniquely difficult year for businesses in Australia.

Thanks to an unprecedented bushfire season, and now COVID-19 restrictions, many local businesses and tourism operators are feeling the impact of less visitors and ongoing economic uncertainty.

Now more than ever, consumers are turning to their devices for up-to-date information regarding your business and if/when/how they can engage.

As per our partnership with Great Ocean Road Regional Tourism, Bliss Agency MD Joel Thorsen, has created a quick video for tourism operators (and business owners) with key hints and tips designed to keep your customers informed both during, and after a global pandemic.

Key Takeaways

Building and sustaining trust with users is a key focus during this time. How a business manages this important variable, could literally mean the difference between a sale or not.

Customers need to be educated around new procedures. These include possible delays, service updates (takeaway only, drive through), social distancing guidelines and hours of operation.

The digital journey for users to find this information, needs to be as fluid and transparent as possible. Watch closely as Joel takes us through some key examples, a handy plugin for WordPress users and more.

Need advice thinking digital? Speak to the team at Bliss today.