Video Extensions Available in Microsoft Search Ads (Bing)

Microsoft are rolling out an exciting new ‘Video Extension’ feature, which shows in thumbnail form next to ads in the SERPs. According to Microsoft – “this is a great way to provide enriching content to those searching for your offerings.” Available globally across Desktop (Mobile coming to Aus soon), the visual ads expand when clicked, […]

Google Limits Visibility In Search Terms Report

Google recently announced they will be restricting longtail data available in the Search Terms Report, to only include queries which have met a certain volume-based threshold. A Google spokesperson stated the following, when speaking to Search Engine Land late last month. “In order to maintain our standards of privacy and strengthen our protections around user […]

Google Releases Resource Care Package For All Victorians

Sadly, the Victorian Government enacted a state of disaster on Sunday, with stage 4 restrictions now in place across metropolitan Melbourne, for a period of six weeks.  Stage 3 restrictions for regional Victoria will also be enforced, from midnight on Wednesday, August 5th.  To help the community through this extended lockdown period, Google has put […]

Ensuring Your Website Is Optimised During COVID-19

2020 has been a uniquely difficult year for businesses in Australia. Thanks to an unprecedented bushfire season, and now COVID-19 restrictions, many local businesses and tourism operators are feeling the impact of less visitors and ongoing economic uncertainty. Now more than ever, consumers are turning to their devices for up-to-date information regarding your business and […]