The Latest Social Media Demographic Data Released

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One of the leading Social Market Research firms – Sprout Social have released the latest Social Media Demographic data.

Here are the highlights (US Data):

  • Facebook now has 2.27 Billion active users
  • 1.3 Billion users are utilising Facebook Messenger to chat with friends
  • 68% of adult social media users are on Facebook
  • Instagram has 500 million daily active users
  • 400 Million interact with stories daily

Some incredible demo numbers here:

  • 73% of 13-17 year olds use Instagram
  • 64% of 18 – 29 year olds use Instagram

Read the full article over @ Sprout Social: Social media demographics to drive your brand’s online presence

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