One of the leading Social Market Research firms – Sprout Social have released the latest Social Media Demographic data.

Here are the highlights (US Data):

• Facebook now has 2.27 Billion active users
• 1.3 Billion users are utilising Facebook Messenger to chat with friends
• 68% of adult social media users are on Facebook
• Instagram has 500 million daily active users
• 400 Million interact with stories daily

Some incredible demo numbers here:

• 73% of 13-17 year olds use Instagram
• 64% of 18 – 29 year olds use Instagram

Read the full article over @ Sprout Social: Social media demographics to drive your brand’s online presence