When and how to analyse UX metrics to improve SEO
Don’t forget about measuring user experience (UX) for data-driven insights on how to improve your website. There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and […]
The pros and cons of using AI content writing tools
While there’s value in adopting AI writing tools, they’re not meant to replace human writers. Consider these pros and cons before using them. The rise of artificial intelligence (AI) programs has allowed writers to streamline content development. Simple AI writing tools are available for spelling and grammar checks, while more advanced programs provide copywriting and […]
AI Search is the Future of SEO
Welcome to The Great Decoupling: when showing up in search doesn’t mean getting the click. Coined by Darwin Santos, and popularised by Barry Schwartz, the separation of Google Search Impressions and Clicks trendlines has become evident for most websites (including this one; see above). What caused The Great Decoupling? The Great Decoupling trend started since […]
Death of Universal Analytics + How to Adjust to GA4
Google has stated that Universal Analytics will be going away as of July 1st 2023 – keep this link bookmarked for future updates. “Google Analytics 4 is our [Google’s] next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on […]
2021 SEO Periodic Table (Compared to 2019)
Search Engine Land’s updated 2021 SEO Periodic Table is now live – Download the table via their website: https://searchengineland.com/seotable. What’s New Since the Last Update? Since the last Periodic Table of SEO Factors for 2019, there have been a few changes including new weight rankings, new elements and even new categories. New Weight Rankings – […]
3 SEO Statistics You Need to Know
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UX Measurement with Microsoft Clarity
Launched in late 2020, and still in Beta, Microsoft Clarity allows you to really understand how users are experiencing and navigating through your website. Primarily offering Session Recordings and Heatmaps, you can analyse cohorts of anonymous users to see where they click and scroll, navigate away from the website, encounter any barriers to conversion, and […]
Tips for SEO in 2021 (+ Review of 2020)
Despite 2020 not going as planned, there’s still time to start preparing for 2021. As many people have changed the way they work and their means of communication with family, friends and colleagues, digital communication is more important now than ever. Following this rapid adoption of technology and behavioural change is digital marketing, and the […]
3 Types of Pop Ups That Hurt SEO + 3 That Don’t
It’s common knowledge that people use Google Search to quickly find answers to their questions. With these quick answers, people are more likely to return to Google Search in future which allows for more Search Ads, use of other Google products, and revenue. This is supported by Google’s organic ranking algorithms, as Google has stated […]
How Can Server-Side Tagging Improve Page Speed?
With the increasing complexity of digital marketing campaigns utilising multiple technology partners*, adding third (3rd) party tags to track performance without impacting speed can be tricky. However, Google is introducing server-side tagging to Google Tag Manager (GTM) so that 3rd party tags can run in a server container after the page has loaded. *These partners […]