UX and CRO (Owned Media)
How many potential customers leave your website before they even have a chance to act? Google has stated that half of users abandon a site if it takes more than 3 seconds to load. Every second matters, and every visitor lost is a missed opportunity for your business.
But, by optimising your User Experience (UX) and embracing Conversion Rate Optimisation (CRO) strategies, you can turn your websites, apps, and digital campaigns into a powerful driver of growth.
We are experienced in unlocking the full potential of owned media. With expertise in digital marketing, UX design, and CRO, we’ve helped many clients achieve higher engagement, reduced costs, and measurable ROI. Below, we’ll explore the challenges many businesses face with owned media and show how UX and CRO can deliver results.
Why Many Businesses Struggle to Maximise Owned Media
Owned media should be one of your strongest assets. Unlike paid ads, owned media gives you full control. However, many businesses fail to realise its full potential due to avoidable challenges.
- Poor UX Drives Users Away
A slow, confusing, or unresponsive site frustrates users. Imagine navigating a page where the buttons aren’t responsive, or trying to browse on mobile but facing broken layouts. These experiences create friction, and your visitors leave without engaging. - Missed Opportunities Without CRO
You’ve done the hard work of driving traffic to your site, but what happens when users arrive? Without CRO, valuable opportunities to turn visitors into customers may slip through the cracks. Whether it’s a poorly placed call-to-action (CTA) or a broken form field, every missed opportunity costs money. - High Customer Acquisition Costs (CAC)
Attracting new visitors often costs far more than converting the ones you already have. When owned media isn’t optimised, businesses spend more on ads and campaigns to replace lost traffic, draining budgets unnecessarily.
Fortunately, these challenges aren’t insurmountable. With the right UX and CRO strategies, owned media can become a key driver of growth.
Combining UX and CRO to Optimise Owned Media
The solution lies in understanding that UX and CRO are two sides of the same coin. UX focuses on creating an intuitive and enjoyable experience, while CRO turns that experience into measurable actions. Together, they create a seamless journey for users to become customers.
User Experience: Setting the Stage
Good UX removes obstacles. It’s about making the user’s journey effortless:
- Responsive Design: Ensure your site adapts to any device and screen size. A mobile-friendly layout is essential as mobile-first indexing dominates search algorithms.
- Streamlined Navigation: Reduce friction by simplifying menus and layouts, guiding users to the content they need.
- Clear Visual Hierarchy: Use whitespace, headings, and contrast to emphasise the most important elements.
Conversion Rate Optimisation: Driving Results
CRO takes the polished foundation of UX and adds focused strategies to drive conversions:
- A/B Testing: Test everything from button colours to headlines. For instance, changing a CTA button’s text can boost conversions by a surprising amount.
- Optimised CTAs: Place calls-to-action where users naturally pause, such as at the end of a paragraph or product description.
- Sales Funnel Refinement: Reduce steps in your checkout, form or sign-up process to minimise drop-offs.
Tools like Chrome’s Lighthouse and Microsoft Clarity can help you identify optimisation opportunities and track improvements. By combining UX and CRO, you create a site that not only attracts users but compels them to act.
Transforming Your Owned Media Into a Growth Engine
When UX and CRO strategies work in harmony, the results speak for themselves.
- Increased ROI Without Increasing Traffic
Optimising your site’s performance doesn’t require more visitors, just smarter use of the ones you already have. A mere 2% increase in conversion rates can significantly impact your bottom line. - Lower Customer Acquisition Costs
Better conversion rates mean fewer ad dollars wasted. By halving your cost per acquisition (CPA), your marketing budget goes further. - Improved User Satisfaction and Loyalty
A seamless experience builds trust. Satisfied users are more likely to return and recommend your business, turning owned media into a long-term asset.
Contact Us to Audit Your Website
Optimising UX and CRO isn’t just about improving your site, it’s about turning visitors into loyal customers and unlocking the full potential of your marketing investment.
Every visitor matters. Don’t let yours slip away. Contact Bliss Agency today to schedule a comprehensive UX and CRO audit, and start seeing measurable results.
